Why product research matters
Finding the right products to sell is one of the most critical steps in building a successful e-commerce business. With BrandSearch, you can shortcut this process by analyzing what top brands are already doing.
Step 1: Start with Brand Library
Head to the Brand Library and search for brands in your niche. You can filter by:
- Country to target specific markets
- Platform (Shopify, WooCommerce, etc.)
- Ad activity to find brands actively scaling
Pro tip: Brands running 50+ active ads are usually scaling aggressively. These are the ones worth studying.
Step 2: Analyze their ad creatives
Once you find a promising brand, click through to see their active ads. Look for patterns:
- Which products appear most frequently in their ads?
- What hooks and angles are they using?
- How long have specific ads been running? (longer = more profitable)
Step 3: Check their store and products
Use the Store Overview to see their full product catalog, pricing strategy, and bestsellers. Pay attention to:
- Price points that seem to convert well
- Product bundling strategies
- Collection structure and how they organize products
Step 4: Track and monitor
Add promising brands to your Tracked Brands list. BrandSearch will notify you when they launch new ads or make changes to their store, so you never miss a trend.
Key takeaways
- Use Brand Library filters to narrow down your search
- Focus on brands with high ad activity
- Study ad longevity as a proxy for profitability
- Track competitors to stay ahead of trends
Happy hunting!
