Introduction
Knowing what your competitors are running in their ad accounts is one of the biggest advantages you can have. BrandSearch gives you full visibility into their Meta and TikTok ad libraries.
Reading the signals
Not all ads are equal. Here is how to separate the noise from the signal:
Ad longevity
The longer an ad has been running, the more likely it is profitable. Filter by start date to find evergreen winners.
Creative format
Pay attention to the split between:
- Video ads (usually top of funnel)
- Image ads (often retargeting)
- Carousel ads (product showcases)
Copy patterns
Study the hooks in the first line of ad copy. Common winning patterns include:
- Problem-agitation-solution
- Social proof ("10,000+ customers")
- Urgency and scarcity
- Direct benefit statements
Building your swipe file
Save the best ads to your Swipe Files for future reference. Organize them by:
- Niche or vertical
- Creative format
- Funnel stage
Tracking changes over time
Use Tracked Brands to get notified when competitors launch new ads. This lets you react quickly to market shifts.
Summary
Consistent competitive analysis is what separates good marketers from great ones. Make it a weekly habit to review your tracked brands and update your swipe files.
