Brand Library and Brand Analyze now pull from Google Ads, TikTok, and Instagram, on top of Meta Ads.
It's important for your research, because a brand can have 100 active Meta ads but drive most of its traffic from Google Shopping or TikTok organically. Now you see every channel in one place, paid and organic, so you know exactly how they're acquiring customers and you won't waste budget testing with wrong data.
What's new:
- Google Ads
- TikTok spark ads and organic content
- Instagram feed
- New TikTok/IG tab in Brand Analyze
- 2 new Brand Library views
New brand card and list view
The new brand card and list view makes it easier to see their social and ad presence and how they're scaling each channel.
Next week, all of this comes to Discovery. Find recently viral ecommerce that performs organically you can inspire to get an advantage with Meta ads.
On the roadmap: competitor alert system, winning ad rank tracker, Competitors AI (AI-Radar V2), and more tweaks for research, competitor tracking and creative strategy.
