Discovery now includes TikTok and Instagram content from ecommerce brands. Find organic posts that are going viral right now and use them as creative inspiration for your Meta ads.
If something works organically on TikTok or IG, it's already validated by real people scrolling past thousands of posts. That's your shortcut to better ad creatives without guessing.
Play with filters and AI niches
Combine platform filters with AI-detected niches to narrow down exactly what's working in your category. Filter by TikTok only, sort by recent engagement, pick your niche. You'll find winning angles in minutes.
Discovery is now 300% lighter
We rebuilt how Discovery loads content. There's a new "no keyword, no filters" mode that lets you browse trending ecommerce creatives instantly. No search needed, just scroll and discover what's scaling.
Open Discovery, set your niche, and start pulling creative inspiration from what's already working organically.
