Ecommerce Landing Page Examples: Where the Ad Money Actually Goes

Every landing page round-up is a design gallery. Someone picks twenty attractive pages, writes a paragraph about whitespace and social proof, and never tells you whether a single one of them was worth building.

This one is ranked by money. Each page below is the single destination its brand put the most disclosed ad spend behind, taken from Meta's EU Ad Repository where advertisers running in the EU and UK have to publish what they spend. Together these 20 pages carry €51.1M of disclosed ad spend.

The first thing the data says contradicts most of the advice written about it. Only 4 of the 20 are purpose-built landing pages. Eight are ordinary collection pages, four are product pages, and three brands send their single biggest ad budget to the homepage.

The 20 pages

Ranked by disclosed EU ad spend pointed at that page. "Ads" is how many distinct creatives lead there.

How to read this

Spend is EU and UK only. European rules make advertisers disclose it. Nothing equivalent exists in the United States, so a US brand's real figure is higher, sometimes much higher. A page can carry a thousand ads and show very little spend simply because that brand's budget is mostly American.

The page rank is worldwide, the spend is not. The #1, #2, #3 badges rank each page against everything that brand sends traffic to, in every market. The euro figure beside them is only the European slice advertisers are required to publish. That is why a page can rank first globally and still show a modest number: the rest of its budget is simply not disclosed anywhere.

This list is ordered by that European spend, because it is the one figure that is comparable brand to brand. The two orders disagree often: DOONAILS' second-ranked page has €1.8M behind it while its third has €4.4M.

These are destinations, not campaigns. One page collects the traffic from hundreds of separate creatives over months.

1. DOONAILS

See this brand in Brandsearch

€7.4M behind one page, with 3.2k separate ads pointing at it. The German press-on nail brand tracks 80 landing pages and put more money into /pages/press-on-landing-page-v1 than the next nineteen brands on this list put into their best page.

Two details in that URL are worth more than most landing page advice. It is under /pages/, so it is purpose-built rather than a store page. And it ends -v1, which means somebody numbered it expecting a v2.

Look at what else is in frame: the third-ranked page is /pages/10-reasons-why-listicle, an advertorial with €4.4M behind it. A nail brand's two biggest paid destinations are a custom landing page and a listicle, and neither is a product page.

2. Nutrition Geeks

See this brand in Brandsearch

€5.5M and 2.8k ads, all aimed at one product page: /products/collagen-glow-up. Nutrition Geeks tracks only 22 landing pages in total, the second-smallest count here, and concentrates almost everything on a single SKU.

That is the opposite strategy to DOONAILS and it produced a comparable number. The brand sells supplements "without the brand tax" at around a $25 order value, where a purpose-built page would mostly add a click between the ad and the buy button.

3. Huel

See this brand in Brandsearch

€5.2M on /products/huel-black-edition. Huel tracks 126 pages and points its largest budget at the product page for one edition of one product.

The same path appears repeatedly down Huel's ranking, because regional and variant records of that page each accumulate their own spend. Added together the Black Edition page is doing even more work than the top row suggests, which is a useful reminder that a landing page's real total is often split across URLs that look identical.

4. Lounge

See this brand in Brandsearch

Lounge tracks 480 landing pages, the most of any brand here, and still concentrates €4.5M on one: /pages/digi-homepage.

The name is the interesting part. It is a purpose-built page that exists to be a homepage, built because the real homepage was not the right first screen for paid traffic. Four hundred and eighty pages of testing led to rebuilding the front door rather than to four hundred and eighty destinations.

5. Cabaia

See this brand in Brandsearch

€3.2M and 866 ads into /collections/sac-a-dos-adventurer-medium, a collection for one backpack in one size. The French accessories brand runs 2,282 live ads across a 2,000-product catalogue and still funnels its biggest budget into a single product line.

A collection page for one product is a deliberate middle ground: it shows the colourways without forcing the choice that a product page forces.

6. ICRUSH

See this brand in Brandsearch

The first homepage on the list, and it is not a fallback. €3.0M and 2.2k ads pointed at /.

ICRUSH sells jewellery at an $18 average order value across a catalogue of two thousand items. At that price and that breadth there is no single product worth building a page around, so the homepage is the category page, and the discount does the selling.

7. PURELEI

See this brand in Brandsearch

€2.5M on /products/schmuck-adventskalender, a jewellery advent calendar. Out of 350 tracked pages, the single biggest paid destination is a seasonal product that can only sell for a few weeks a year.

This is what a Q4 business looks like in the data. The page is a product page, the product is a bundle, and the bundle raises the order value far above PURELEI's usual $38.

8. The Oodie

See this brand in Brandsearch

€2.0M into /collections/products, which is the everything page. The Oodie tracks 441 landing pages and sends its biggest budget to the least specific destination available.

For a brand whose product is already famous, the ad's job is to remind rather than explain, and the page's job is to get out of the way of a decision the viewer already made.

9. prepmymeal

See this brand in Brandsearch

The smallest page count in the list: 20 tracked landing pages, with €2.0M on /pages/kategorien, a purpose-built categories page.

A meal-delivery service has a genuine problem the other brands here do not: the customer has to choose from a menu before anything else can happen. So the money goes to a page whose entire job is the menu.

10. Atolea

See this brand in Brandsearch

8.9k ads on the homepage, the largest number of distinct creatives pointed at any single page in this list, carrying €1.9M.

Atolea sells waterproof jewellery at $70 and runs 968 live ads. Nearly nine thousand creatives have pointed at / over time, which says the brand treats the homepage as a permanent fixture and puts all its variation into the ads instead of the destination.

11. HexClad

See this brand in Brandsearch

€1.8M on /products/13pc-hexclad-hybrid-cookware-set-w-lids. The whole strategy is in the slug: thirteen pieces, with lids.

At a $412 average order value HexClad is selling one expensive decision, and the page it spends the most on is the page for the biggest bundle it sells. The ad does the persuading, the page closes a purchase the buyer has already sized.

12. AYBL

See this brand in Brandsearch

€1.7M into /collections/adapt, one gymwear range rather than the whole catalogue. AYBL tracks only 77 pages.

Activewear sells by range, because a customer who likes one legging buys the matching top. A range collection is the natural unit, and it is where almost every activewear brand in our data concentrates its spend.

13. Wonderskin

See this brand in Brandsearch

€1.6M on /pages/perfect-lip-set, a purpose-built page for a set. Wonderskin runs 1,518 live ads and sends the biggest share to a bundle rather than to the lip stain that made the brand.

Bundling is the quiet pattern across this whole list. Five of the twenty top pages sell a set, a kit or a multibuy rather than a single item.

14. Zelesta

See this brand in Brandsearch

€1.5M on /collections/zelesta-1-1-deals, and the offer is written into the URL. One-plus-one, a buy-one-get-one, as a permanent collection rather than a campaign page.

Zelesta tracks 28 pages. A deal that lives at a fixed URL can be advertised for months without rebuilding anything, which is exactly what the brand did through Black Friday and out the other side.

15. Loop

See this brand in Brandsearch

€1.3M into /collections/all from a brand running 7,882 live ads, the largest ad account in this entire dataset.

Nearly eight thousand creatives, 449 tracked pages, and the top destination is the page that lists everything. Loop sells earplugs for concerts, sleep and focus, three different problems with one catalogue behind them, so the ad names the problem and the page offers the range.

16. MANSCAPED

See this brand in Brandsearch

The third homepage in the list: €1.3M against /, from a brand keeping only 101 ads live across 166 tracked pages.

MANSCAPED's biggest ads sell a feeling rather than a product, which we found when we looked at its creative separately. An ad that never names a product cannot land anywhere more specific than the front door.

17. SKIMS

See this brand in Brandsearch

1.3k ads and €1.2M on /collections/lightweight-cotton. SKIMS tracks 232 pages and its most-funded destination is a fabric.

Not a product, not a category, a material. For a brand whose whole proposition is how something feels to wear, organising paid traffic by fabric rather than by garment is a genuinely unusual choice, and it is where the money went.

18. Dossier

See this brand in Brandsearch

€1.2M into /collections/all. The second everything-page in the list, from a fragrance brand selling designer-inspired scents at $37.

Dossier's catalogue is the pitch: the point is that whatever you currently wear, there is a version here for a fraction of the price. A page showing one perfume would undercut the argument.

19. ESN

See this brand in Brandsearch

The strangest URL on the list: €1.2M pointed at /discount/topdeal. That is Shopify's discount-link format, a URL that applies a code and forwards the shopper on.

ESN does an estimated $17.6M a month at a $17 average order value. At that price the discount is the offer, and putting it in the link means the price the ad promised is already applied before the customer sees anything.

20. Represent

See this brand in Brandsearch

€1.1M into /collections/vault, an archive collection, from a British streetwear brand selling at a $129 average order value across 339 tracked pages.

A vault is a scarcity structure disguised as a category: older pieces, limited quantities, a reason to look now. It is the only page in this list whose name is doing marketing work on its own.

What the 20 have in common

Most of the money does not go to a landing page. Only 4 of 20 top destinations are purpose-built pages under /pages/. Eight are collections, four are product pages, three are the homepage and one is a discount link. The advice to build a dedicated landing page for every campaign is not what the brands spending the most actually do.

The homepage is a real strategy, not a failure. ICRUSH, Atolea and MANSCAPED all send their single largest budget to /. What they share is breadth: a large catalogue at a low price, or an ad that sells a feeling rather than an item. When the ad has not narrowed the choice, narrowing the page only adds a step.

Page count tells you nothing about focus. Lounge tracks 480 pages and concentrates €4.5M on one. prepmymeal tracks 20 and concentrates €2.0M on one. Both are disciplined; they just test at different volumes.

Bundles and sets outrank hero products. HexClad's 13-piece set, Wonderskin's lip set, PURELEI's advent calendar, Zelesta's one-plus-one, Represent's vault. Five of the twenty biggest paid destinations sell a group rather than an item.

The URL is often the whole strategy. -v1 on a page somebody expected to iterate. digi-homepage for a homepage built specifically for paid traffic. 10-reasons-why-listicle for an advertorial. topdeal for a discount applied before arrival. You can read a brand's paid thinking off its slugs before you look at a single page.

How this list was built

Meta publishes spend and reach for ads shown in the EU and UK. Brandsearch groups those ads by the page they point at, which is what makes a ranking like this possible at all.

The pull ran on 12 September 2026 across 30 DTC Shopify brands with at least $2M in estimated monthly revenue. For each brand we took its highest-spend landing page, collapsed duplicate paths so regional and variant records of the same page count once, and dropped any brand whose best page carried under €50,000, since below that the page is not really where the brand's paid traffic goes. Four brands failed to render their landing-page data and were dropped rather than estimated.

One thing to be exact about: the figures here come from the Brandsearch interface rather than the public API, which does not expose landing-page level spend. Every number in this article was read out of the product's own rendered data and is visible in the screenshot beside it, so you can check each one against the image rather than take our word for it.

What the numbers are not: total spend, revenue, or conversion rate. Nobody outside these companies knows what any of these pages earned. What they show is where each brand decided to send the most expensive traffic it buys.

Pull your own category

Landing-page spend lives in the app rather than the API, but the brand list that feeds it is one call, and you can point it at whatever category you care about:

curl -G https://api.brandsearch.co/v1/brands \
  -H "X-API-Key: $BRANDSEARCH_API_KEY" \
  -d platform=shopify \
  -d brand_type="dtc brand" \
  -d min_revenue_min=2000000 \
  -d sort_by=min_revenue \
  -d sort_order=desc \
  -d fields=id,name,niche,country_code,monthly_visits,min_revenue,last_meta_active_count

Open any of those brands in the app, click Landing pages, and you get the same ranking for them that this article shows for these twenty. The same data runs over MCP, so Claude, Cursor or ChatGPT can build the brand list for you. Get an API key.

Related rankings

For the ads pointing at these pages, there is 23 DTC ad examples with the spend and reach attached. For the brands themselves ranked by what they earn, there is the top 25 Shopify stores by revenue.

Frequently asked questions

What is an ecommerce landing page?
Strictly, a page built for one campaign, usually under /pages/, separate from the normal store. In practice the brands spending the most treat any page as a landing page: 16 of the 20 biggest paid destinations here are ordinary collection pages, product pages or the homepage.

Should I build a dedicated landing page or send ads to a product page?
The data says it depends on what the ad already did. When the ad names one product, the money goes to that product page: Huel, HexClad, Nutrition Geeks. When the ad sells a feeling or a category, it goes to a collection or the homepage: MANSCAPED, ICRUSH, Loop. Match the specificity of the page to the specificity of the ad.

How many landing pages should an ecommerce brand have?
There is no useful number. The brands here track between 20 and 480, median 166, and both ends of that range appear near the top of the ranking. What they share is concentration: one page takes the bulk of the budget regardless of how many exist.

What makes a high-converting landing page?
This data cannot answer that, and any article claiming otherwise from the outside is guessing. Nobody outside these companies sees their conversion rates. What it can tell you is where brands put money repeatedly over months, which is the strongest public evidence available that something worked.

Where can I see competitor landing pages?
Meta's Ad Library shows you the ads and their destination URLs one at a time. It does not group them by page, rank them, or total the spend behind each one. That grouping is what every screenshot in this article shows.