Facebook Ad Examples Still Running: October 2026
See 14 Facebook ads still serving in mid-October 2026, each with the people it reached in Europe, its estimated EU spend and how many days it has run so far.
Most lists of Facebook ad examples are a museum. The screenshots are real, but nobody checks whether the ads are still on, and most of them were switched off long before the article went live.
Every ad below was seen serving on Facebook between 13 and 19 October 2026, a few days before this list was pulled on 21 October. Each one carries the reach its advertiser disclosed for Europe, and Brandsearch's estimate of the spend behind it. Together the 14 reached 6.29 million people, for an estimated €51,011 of EU spend.
They share one more thing. Every ad in this edition has been live for more than 900 days, and half of them for more than 1,000. That is partly the method, because the list is ranked by how long each ad has run, and partly the finding: the ads that survive this long look nothing like the ones a swipe file usually shows you.
The 14 live Facebook ads
Ranked by how long each ad has been running so far. Reach is the advertiser's own EU and UK disclosure; spend is Brandsearch's estimate from that reach, priced at a fixed rate per country.
| # | Brand | Sells | Days live | Last seen | EU reach | Est. EU spend |
|---|---|---|---|---|---|---|
| 1 | Craft My Sign | Personalised metal signs | 1,183 | 18 Oct | 4,523 | €38 |
| 2 | Anjuna Collection | Beachwear | 1,175 | 19 Oct | 502,559 | €4,120 |
| 3 | Isabelle Rose Home | Ceramic dishware | 1,150 | 19 Oct | 3,488,216 | €27,748 |
| 4 | Belove Jewel | Bracelets | 1,009 | 13 Oct | 355,209 | €3,182 |
| 5 | Adrenalin Sports & Cycles | Running shoes (retailer) | 1,005 | 16 Oct | 114,799 | €1,339 |
| 6 | Time Spinners | Watch winders | 1,002 | 17 Oct | 8,669 | €6 |
| 7 | Gothbb | Gothic fashion | 1,001 | 16 Oct | 78,813 | €707 |
| 8 | Danse Lente | Handbags | 930 | 18 Oct | 92,620 | €812 |
| 9 | Flash-Cards | Trading cards | 926 | 16 Oct | 696,656 | €5,824 |
| 10 | John Hatter & Co. | Caps | 917 | 14 Oct | 5,623 | €47 |
| 11 | Vintage Suppliers 1989 | Wholesale vintage clothing | 916 | 16 Oct | 170,880 | €1,525 |
| 12 | Sorbus International | Arborist equipment | 916 | 19 Oct | 144,454 | €611 |
| 13 | Bottega di Sguardi | Eyewear boutique | 914 | 18 Oct | 621,872 | €5,012 |
| 14 | David Archy | Underwear | 913 | 19 Oct | 5,164 | €40 |
Source: Brandsearch estimate from Meta EU reach disclosures · Data as of October 21, 2026
The figures
| Name | Est. EU spend |
|---|---|
| Isabelle Rose Home | €27,747.5 |
| Flash-Cards | €5,824.3 |
| Bottega di Sguardi | €5,012.3 |
| Anjuna Collection | €4,120 |
| Belove Jewel | €3,181.6 |
| Vintage Suppliers 1989 | €1,524.9 |
| Adrenalin Sports & Cycles | €1,338.6 |
| Danse Lente | €812 |
| Gothbb | €707.5 |
| Sorbus International | €611.4 |
| John Hatter & Co. | €46.7 |
| David Archy | €39.7 |
| Craft My Sign | €38.4 |
| Time Spinners | €5.8 |
How to read the numbers
Days live is a running total. It counts from the day the ad was first served to the last day it was seen serving. If the ad stays on, every number in that column goes up tomorrow.
Reach and spend cover the EU and UK only. European rules make advertisers disclose the reach of ads shown there, and Brandsearch estimates spend from that reach. A brand selling mostly to the United States reaches few people here, so a €6 figure next to a three-year-old ad means the money is going somewhere else, not that there is no money.
Longevity is not budget. Sorting by days live puts a three-cent-a-day ad at the top and a €24-a-day ad in third place. Both are facts worth having, and they are different facts, which is why the spend column is there.
1. Craft My Sign
The oldest ad in the list is a video headlined "Additional Discount!" and it has been running for 1,183 days. The copy is a single push, "Don't miss this offer! 🏖️", an extra 15% off, and a five-star line counting 630+ reviews. It sends the click to a dedicated landing page for metal signs.
In Europe it has cost €38.40 in more than three years, about three cents a day, and reached 4,523 people. Craft My Sign keeps 38 ads live out of 291 it has run. This one is not a campaign any more, it is a fixture: a beach emoji still serving in late October, because nobody has had a reason to switch it off.
2. Anjuna Collection
Nine words of copy: "Made in Italy, designed by Emanuela Corvo". No offer, no price, no product name. The click goes to the homepage. It has run 1,175 days, taken €4,119.95 of estimated spend and reached 502,559 people.
Anjuna has run 132 Meta ads and keeps 3 live. A beachwear label has kept one creative going through three winters, and the creative says nothing about summer. It sells the designer's name and the country of manufacture, which is the part of the brand that does not go out of season.
3. Isabelle Rose Home
The biggest number in this edition. €27,747.54 estimated, 3.49 million people reached, €24 a day for 1,150 days. On its own this ad is 54% of all the spend in the table.
The headline is "DECORATE YOUR HOME 😍", the copy promises ceramic dishes "in many colours with lovely Polka dots" and states a volume claim, "More than 100.000 pieces sold!", with free shipping over €100. The landing page is not a product: it is the dishware category, sorted by popularity. The ad makes the social-proof claim and the page repeats it, by putting the bestsellers first. The store runs on WooCommerce, from Slovenia, with 17 Meta ads active out of 68.
4. Belove Jewel
"Strengthful Bracelet for You & loved Ones", then "It's not a bracelet, it is your Daily BOOST💪". 1,009 days live, last seen on 13 October, €3,181.57 estimated and 355,209 people reached. It points at a single product page.
Belove is the widest account in this list: 387 ads active, 1,774 run in total. A brand that tests at that volume kills most of what it launches, and this creative has outlived well over a thousand of its siblings. The copy sells what the bracelet means rather than what it is made of, which is the whole category's argument in one line.
5. Adrenalin Sports & Cycles
A shop in Limerick advertising someone else's shoe. The headline is the product name, "Hoka Bondi Slip Resistant", the price, €175, sits under it, and the copy is a line about HOKA's cushioning. 1,005 days live, €1,338.56 estimated, 114,799 people reached.
Adrenalin has only ever run 3 Meta ads and all 3 are still on. A local retailer cannot outspend the brand it stocks, so it does the one thing the brand will not do: name a price, in euros, with delivery across Ireland.
6. Time Spinners
A remote-controlled watch winder called the Opulent, at 20% off, sold in long copy with four bullet points that compare it to "a trusted captain for your watch fleet". 1,002 days live. In Europe it reached 8,669 people, for an estimated €5.81 of spend.
That figure is too small to read as a cost, and it is not the point. Time Spinners has 256 ads active and 1,259 run in total, and Brandsearch classifies the store as dropshipping. Almost three years with so few people reached in Europe means this ad's real audience is outside the EU, where nothing has to be disclosed. It is in the list because it is still serving, not because Europe paid for it.
7. Gothbb
The headline is the full catalogue title of one product, "The Diamond Is Shining Bling Bling Arm Gloves Black-40cm", and the copy is two lines ending in "We ship worldwide!". The ad carries several product cards behind it: a dress, boots, trousers, a hoodie. 1,001 days live, €707.47 estimated, 78,813 reached.
Gothbb has run 3 Meta ads and has 1 on. When an account that small has kept a carousel live for a thousand days, the carousel is effectively the shop window. The ad was never rewritten because the catalogue behind it does the rewriting.
8. Danse Lente
Headline "Johnny Bag", copy "Join us and save 10% on your first order." 930 days, €812 estimated, 92,620 people reached, sent to the shop-all collection.
The brand card makes this the strangest row in the table: Danse Lente, a London handbag house by its own description, has 1 Meta ad on record, ever, and it is this one. Its entire paid presence on Facebook for two and a half years is a first-order discount and one bag name. Whatever else the brand does to sell, it has never felt the need to test a second creative.
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The second-largest spend here: €5,824.33 over 926 days, reaching 696,656 people, about €6.29 a day. Flash-Cards is a trading card shop in Hoogstraten, Belgium, and the copy pitches it as the place for "all kinds of collectibles", binders and booster-box cases, with PSA and Beckett grading on top.
The headline field in the ad record is the catalogue template, {{product.name}}, which Meta fills in with a different product for each viewer. The creative is not one card or one set. It is the inventory, and the copy only has to explain the shop. The account has 7 ads live out of 23.
10. John Hatter & Co.
"Limitless - Cap", and "Make a statement with the coolest caps in the world! Designed in Sweden 🧢". 917 days, €46.73 estimated, 5,623 reached.
John Hatter has run 196 Meta ads and has 3 left. Every other creative it made has been switched off, and the survivors include a product shot with a one-line brag. Small spend, but the ratio is the story: 193 attempts were retired and this one was not.
11. Vintage Suppliers 1989
"PATAGONIA WINTER MIX JACKETS", then in capitals, "THE FASTEST GROWING WHOLESALE IN EUROPE". 916 days live, €1,524.90 estimated, 170,880 reached.
This is a business-to-business ad on a consumer platform. Vintage Suppliers 1989 sells mixed lots of vintage clothing to shop owners, and the copy offers something no retailer could: a video call in which their team hand-picks the items you will receive. Facebook is where vintage resellers already are, so the wholesaler buys reach there instead of at a trade fair. It runs 79 ads live out of 183.
12. Sorbus International
"Do You Work Among Trees? 🌳" The only ad here that runs on Facebook alone, and the only one whose button is Like Page rather than a shop link. 916 days, €611.39 estimated, 144,454 reached.
Sorbus supplies tree-surgery and forestry equipment. Its buyers are a small professional audience that does not search for the brand often, so the ad is built to earn a follow rather than a sale. All 25 of the ads it has ever run are still active.
13. Bottega di Sguardi
An optician in Florence buying footfall. The copy speaks to people already in the city, "In Florence searching for a real Tailor-Made Shopping Experience?", lists the handmade eyewear brands on its shelves, and ends with a street address, a phone number and opening hours. 914 days, €5,012.29 estimated, 621,872 people reached.
It is the third-largest spend in the table and the only ad whose goal is a person walking through a door. Florence has a fresh audience of visitors every week, so the same creative never wears out on the people it is aimed at. The store keeps 4 ads live out of 39.
14. David Archy
Fit copy for men's underwear: a longer leg that does not ride up, a "3D Ultra U-pouch", "24/7 comfort". 913 days, €39.67 estimated, 5,164 reached.
The ad has two destinations. The button goes to the brand's own homepage, and the copy carries an Amazon short link. David Archy has 99 Meta ads, every one of them active, and this one lets the buyer choose the checkout they already trust, which for a lot of underwear buyers is not the brand's.
What the 14 have in common
13 of the 14 are static images. The one video, Craft My Sign's, has the second-smallest budget in the table. Every ad with more than €1,000 of estimated EU spend is a still.
The money is concentrated. Three ads, Isabelle Rose Home, Flash-Cards and Bottega di Sguardi, account for €38,584, or 76% of all the estimated spend. Isabelle Rose alone is 54%. Four others spent less than €50 each in close to three years.
Estimated daily spend runs from €24 to under a cent. Isabelle Rose puts about €24 a day behind its ad. Time Spinners, Craft My Sign and David Archy each run below five cents a day in Europe, and John Hatter at about five. All of them have stayed on for more than 900 days, which says long-running ads are not the same thing as heavily funded ones.
Product pages win the click. Six send traffic to a product page, four to the homepage, two to a dedicated landing page, one to a collection and one to a Facebook page.
Not all of them are brands selling their own products. One is a wholesaler, one is classified as dropshipping, three sell other companies' brands (HOKA shoes, Pokémon cards, designer eyewear), and one is selling a visit to a physical shop. The common thread is not the business model. It is that each advertiser keeps choosing to fund the same creative.
Compare your own reach with the brands in your category
How this list was built
Every figure comes from Brandsearch's index of Meta's EU Ad Repository, where advertisers running in the EU and UK must disclose reach. Spend is Brandsearch's estimate from that reach, at a fixed rate per country. The pull ran on 21 October 2026 and filtered for:
- ads that run on Facebook, with copy flagged as English
statusactive at the source and a last-served date of 11 October or later. Status alone is not enough: in the first sample pulled for this edition, 37 of 38 ads had stopped serving- one ad per brand, ranked by total time active
- a disclosed EU reach of at least 1,000 people, because rows showing one person and one cent of spend leave nothing to put in a table
Then the rows were checked one by one, and nine came out. Two ads appeared under several brand records (.com, .de, .dk storefronts of the same company), with figures that did not match, so neither version was used. One ad was live in its own record while the brand's card showed zero active ads, and that contradiction is exactly the claim this article makes, so it went. Two had non-English copy despite the filter. The rest were a job ad, a restaurant, a playlist promotion on a music store's account, and a guitar course landing on a different domain from the advertiser. A tenth, with €8 of spend, was left out to keep the list at 14.
What the numbers are: the reach advertisers disclose for Europe, Brandsearch's spend estimate from it, and days counted between the first and last day the ad was seen serving. What they are not: global spend, revenue, return on ad spend, or proof that a long-running ad is profitable. No rank is quoted in this edition.
Unlike the September edition, this one applies no revenue or traffic floor to the advertisers, which is why small shops and B2B suppliers sit next to established labels. Sorting by days live also means every ad here started between July 2023 and April 2024: this is a list of survivors, not a sample of what is running in general.
Look up any brand's live ads yourself
Pulling this yourself, without the interface
The last slice of the list is one filtered call against the Meta ads index:
curl -G https://api.brandsearch.co/v1/meta-ads/search \
-H "X-API-Key: $BRANDSEARCH_API_KEY" \
-d platforms=facebook \
-d status=active \
-d languages=en \
-d max_ads_per_brand=1 \
-d reach_min=1000 \
-d ad_started_from=2024-04-01 \
-d sort_by=total_active_time \
-d sort_order=desc
Each row comes back with eu_total_spend, eu_total_reach, start_date, end_date, status, funnel_type and the creative's copy. Filter end_date to the last ten days in your own code, because status on its own returns ads that stopped months ago. The same data runs over MCP, so Claude, Cursor or ChatGPT can build this list for your own category. Get an API key.
Related rankings
This is the October refresh of Facebook ad examples still running today. For ads that have finished their run, where the totals are final, there is 23 DTC ad examples with the spend and reach attached.
Frequently asked questions
Which Facebook ads have been running the longest?
In this pull, Craft My Sign's discount video, live for 1,183 days, followed by Anjuna Collection at 1,175 and Isabelle Rose Home at 1,150. All three started in summer 2023 and were still serving in the week of 13 to 19 October 2026.
How long should a Facebook ad run before you turn it off?
There is no fixed number. Every ad in this list has run for more than 900 days, and several of them belong to accounts that have switched off hundreds of other creatives. Judge an ad against the rest of its own account, not against a calendar.
Are static images or videos better for Facebook ads?
Among these 14 long-running ads, 13 are static images, including every one with more than €1,000 of estimated EU spend. That is a count, not a rule, but it is a useful check on advice that treats video as the default.
Why does a three-year-old ad show only a few euros of spend?
Because the figure is estimated from EU and UK reach only. An ad aimed mostly at the United States or elsewhere reaches few people in Europe, so a tiny euro figure on a long-running ad usually means the budget is spent outside Europe.
What counts as a live Facebook ad here?
An ad marked active by the source, running on Facebook, whose last recorded serving date falls on or after 11 October 2026, ten days before the pull. Both tests matter, because the active flag alone returns ads that have not run for months.
