Facebook Ad Examples Still Running Today
See 16 Facebook ads that were still serving this week, each with its disclosed spend, the people it reached, how long it has run and its worldwide rank.
Every list of Facebook ad examples has the same blind spot. The screenshots are real. Nobody checks whether the ad is still running, and most of them stopped long before the article was written. A swipe file of dead ads teaches you what worked in somebody else's 2023.
Every ad below was still serving when the index last saw it, and every one of them carries what its advertiser actually spent, how many people it actually reached, and how many days it has been live so far. The figures come from Meta's EU Ad Repository, where advertisers running in the EU and UK are required to disclose spend and reach. Together the 16 account for €196,027 of disclosed spend and 21.0 million people reached.
The oldest has been running for 618 days. The newest switched on nine days before the pull. Both were live at the same moment, which is the only reason they can sit in the same table.
The 16 live Facebook ads
Ranked by how long each ad has been running so far. Spend and reach are the advertiser's own disclosures, not estimates.
| # | Brand | Sells | Days live | EU reach | EU spend |
|---|---|---|---|---|---|
| 1 | Halara | Activewear | 618 | 2.85M | €22,942 |
| 2 | en route jewelry | Jewellery | 327 | 1.30M | €11,320 |
| 3 | SCUF | Custom controllers | 316 | 0.59M | €6,820 |
| 4 | GameSir | Gaming controllers | 268 | 0.13M | €1,072 |
| 5 | Strauss | Workwear | 197 | 5.71M | €57,345 |
| 6 | Dr. Martens | Boots | 190 | 1.50M | €14,153 |
| 7 | VitaMoment | Supplements | 190 | 0.19M | €1,927 |
| 8 | Arlo | Security cameras | 135 | 0.35M | €2,830 |
| 9 | FRITZ! | Home networking | 129 | 0.41M | €4,116 |
| 10 | Blinds 2go | Made-to-measure blinds | 121 | 1.00M | €11,556 |
| 11 | Carhartt WIP | Workwear-style clothing | 85 | 0.17M | €1,248 |
| 12 | Wild | Natural deodorant | 57 | 1.14M | €9,386 |
| 13 | The Row | Ready-to-wear | 53 | 1.27M | €10,184 |
| 14 | Never Fully Dressed | Print fashion | 37 | 1.24M | €10,471 |
| 15 | Laura Geller | Makeup | 16 | 1.42M | €16,337 |
| 16 | Burton | Snowboards | 9 | 1.77M | €14,321 |
How to read the numbers
Four things worth knowing before you scroll.
Days live is a running total, not a final one. It counts from the day the ad was first served to the day the index last saw it serving. Every one of these numbers goes up tomorrow if the ad stays on. That is the opposite of a finished campaign, where the total stops moving and the arithmetic is easy.
Spend and reach are EU and UK only. European rules make advertisers disclose both for ads shown there. Nothing equivalent exists in the United States, so a US brand's real global spend on the same creative is higher, often by a lot. The European slice is simply the part anyone can check.
The rank badge is worldwide, even though the money is not. "Top 1% of 4.6k active ads" means the ad sits in the top one percent of everything that brand is running, in every market, not just the European slice. A brand can put an ad in its own global top one percent and still show a modest euro figure beside it, because the rest of the budget is not disclosed anywhere.
Longevity is not the same as budget. Sorting by days live puts a €4 a day ad above a €1,591 a day one. Both facts are interesting and they are not the same fact, which is why the spend column is there.
1. Halara
Halara has 4.6k ads active and this one sits in the top 1% of them after 618 days, with €22,942 disclosed and 2.85M people reached. The copy is three lines and a gift emoji: "Comfy & stylish for any occasion", "Look good and feel good too", "A selection of color choices". There is no offer, no urgency and no product name.
The rank badge is the part worth pausing on. Halara runs more creative in a month than most brands run in a year, and the ad that beats all of it is a plain product video with generic copy. The market is telling them something their creative team probably argues about.
The same opening line, 45 times
The app groups a brand's creative by its opening line and counts the ads behind each one. Halara's top hook, "Comfy & stylish for any occasion", is the exact line in the ad above, and it is running across 45 ads. The panel reads 18 distinct opening lines across the 170 ads scanned, so this is not a brand with 170 ideas. It is a brand with roughly 18, tested at volume.
Find the hooks already running in your niche
2. en route jewelry
A shipping threshold as the headline: "Free Shipping for Orders Over $40", with "It's time to make them yours" underneath. It has run 327 days, taken €11,320 of disclosed spend, reached 1.30M people and sits in the top 1% of 954 active ads.
The offer is the creative here. Nothing in the copy describes the jewellery, which the picture is already doing, and the only argument being made is about the postage. For a category where the average order sits near the threshold, that is a pricing decision dressed as an ad.
3. SCUF
SCUF's longest live creative is a video introducing "The new Valor Pro controller by @scufgaming", hashtagged like an organic post, running 316 days on €6,820 and sitting in the top 1% of 270 active ads. The word "new" has been in market for the better part of a year.
The format is the tell. This is a creator-style post, complete with the @ handle and five hashtags, running as paid media. It reads as something a player made rather than something a brand approved, and it has outlived every polished asset in the account.
What the rank tab does with a whole account
Rank is not a single snapshot. Because the app records where each ad sits day after day, it can sort an account by movement: at the time of capture SCUF had 15 ads scaling, having gained six or more rank positions, 7 evergreen, live 60d+ and still top 30, and 64 fading, having lost six or more. Every list of ad examples on the internet is a snapshot, and a snapshot can be copied. Which ads are climbing cannot, because it needs somebody to have been recording for months before the question was asked.
See which of a competitor's ads are still climbing
4. GameSir
"OFFICIAL WEBSITE ONLY." in capitals, over a Zenless Zone Zero collaboration controller. 268 days live, €1,072 disclosed, 126,797 people reached, top 5% of 20 active ads.
GameSir keeps only 20 ads running at a time out of 60 it has ever run, which makes this the leanest account in the list. The headline is doing a job most brands never have to think about: telling buyers that the licensed edition exists in exactly one place, which is a marketplace problem solved with ad copy.
5. Strauss
The biggest disclosed figure here belongs to workwear. Strauss has spent €57,345 on one image ad over 197 days and reached 5.71M people with it, more than twice the reach of anything else in the table. The creative is a bundle, "SET: Bundhose + Winter Bundhose", with a free kit bag flagged GRATIS, and the copy is six words: "Harter Job. Starke Kleidung. STRAUSS Workwear, gemacht für Profis."
Nothing about this ad is designed to be admired. It is a product, a price mechanic and a promise about the buyer rather than the garment, aimed at people who dress for a trade at six in the morning.
Why the German brands dominate the spend column
The Adspend tab explains the size of that number, and it is not that Strauss outspends everyone. Its targeting is 100% Germany, at an average of €319 a day. Disclosure only covers the EU and UK, so a brand advertising entirely inside that zone publishes all of it, while a US brand running the same budget mostly publishes nothing. Read the spend column as a measure of how European a brand's media is, not how big it is.
Check where a competitor's budget actually lands
6. Dr. Martens
190 days, €14,153, 1.50M reached, and the ad is in Spanish: "A los pies de las subculturas desde hace más de 6 décadas. Y contando." At the feet of subcultures for more than six decades, and counting. The product line is the 1461 shoe in black leather.
A sixty-year-old brand advertising a sixty-year-old silhouette does not need to explain the product, so the copy sells the lineage instead. It is also the only ad in this list whose argument would survive being translated into any market the brand sells in, which may be why it has run for half a year.
7. VitaMoment
This one does not sell anything. VitaMoment has run it for 190 days on €1,927, and its call to action is "Visit Instagram profile": the copy asks existing customers whether they follow the brand yet, then offers a voucher to anyone who messages the word "Rabattcode". It is ranked in the top 4% of 30 active ads.
Paid media pointed at an owned channel is the one play in this list with no measurable checkout attached, which is usually why it gets cut. Running it for half a year on ten euros a day suggests the follower it buys is worth more to them than the sale it skips.
8. Arlo
A French-language video for a new SOS button, 135 days live, €2,830 disclosed, and top 3% of 40 active ads. The claim is precise: "Le premier système de caméra avec bouton SOS, conçu pour stopper les menaces avant qu'un dommage ne survienne." The first camera system with an SOS button, built to stop threats before damage happens.
Security hardware usually advertises resolution and storage. This sells the moment after the alarm, which is the part a buyer is actually frightened of, and it is a first-to-market claim that stops working the day a competitor ships the same button.
9. FRITZ!
129 days, €4,116, and an ad whose entire argument is about where you buy rather than what you buy: "Im offiziellen FRITZ! Shop bekommst du mehr: Gratis Versand, einfache Rückgabe und ganze 5 Jahre Garantie." Five years of warranty, free shipping, easy returns, if you buy direct. It ranks in the top 6% of 51 active ads.
Routers sell through electronics retailers, so the manufacturer's own store competes with its distribution. The ad does not mention a spec once. It simply lists three things the retailer cannot match.
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Try Brandsearch free10. Blinds 2go
Four words as a headline: "Peel. Stick. Done." Then "No need to dig out the toolbox. Unpack. Peel. Stick. Admire." 121 days live, €11,556 disclosed, 1.00M reached, top 6% of 262 active ads.
Made-to-measure blinds are a considered purchase with a measuring step that loses customers before checkout. This creative removes the drill from the story entirely, which is not a claim about the blind but about the afternoon you were dreading.
Where the money actually lands
The Landing pages view ranks a brand's destinations by how many live ads point at each one, which is a better map of intent than a sitemap. It is also the quickest way to see whether a competitor is sending paid traffic to purpose-built pages or to the ordinary shop, and seven of the sixteen ads in this article point at a dedicated landing page rather than a product or collection page.
Pull any competitor's landing pages, ranked by the ads pointing at them
11. Carhartt WIP
"In Check", then "The Kander Shirt and Short, plus more spring staples." 85 days live, €1,248 disclosed, top 14% of 404 active ads. It is still running a spring drop in September.
Carhartt WIP keeps 404 ads live at once, which is more creative than any other brand in this list except Halara and Laura Geller, and the per-ad disclosed spend that results is small. A wide, shallow account is a different strategy from a narrow deep one, and the rank badge is the only way to tell whether any single ad inside it is pulling its weight.
12. Wild
A Pride case at half price with the code PRIDE50, 57 days live, €9,386 disclosed and 1.14M people reached, ranked top 3% of 1k active ads. The French copy invites you to make this "la plus fraîche de toutes", the freshest one yet, which is a deodorant pun that survives translation.
Wild has run 24k ads in total and keeps about 1k live, so the top 3% here is a position inside an enormous account. The ad also does something most seasonal creative does not, which is to keep running well past the season it names.
13. The Row
Two words, "A New Season", and one line in French announcing the autumn menswear collection. 53 days, €10,184, 1.27M reached. The account has 28 ads active in total.
This is the smallest active account in the list by an order of magnitude, and the most expensive product. There is no offer, no urgency and no product name, and the ad is not trying to close anyone. Luxury buys reach and lets the collection page do the rest, which only works when the brand is already the reason someone clicks.
14. Never Fully Dressed
37 days live and already €10,471 spent at €283 a day, reaching 1.24M people, top 2% of 670 active ads. The copy sells the sizing as the product: "inclusive sizing from a UK 6-28, EU 34-56, US 2-24".
Every other fashion ad in this list sells a garment or a season. This one sells who is allowed to wear it, and it names the range in three size systems so nobody has to guess whether they are included. That is a merchandising fact being used as a hook.
15. Laura Geller
The heaviest daily spender in the list. €16,337 in 16 days, which is €1,021 a day, reaching 1.42M people already and ranked top 5% of 1.8k active ads. The creative is a kit walkthrough: "Laura Geller's Daily Routine Kit has everything you need", then four bullets naming the foundation, blush, highlighter and brush.
Listing the contents is the oldest trick in beauty bundling and it is here because it works on value maths rather than desire. Sixteen days in, this ad has already outspent thirteen of the fifteen others, including the one that has been running for more than a year.
16. Burton
The newest ad here and the fastest spender: €14,321 in nine days, which is €1,591 a day, reaching 1.77M people already. The line is an anniversary, "50 Years of Snowboarding", and the copy quotes the sport's own reputation back at it: from "winter's worst new sport" to a worldwide community.
Nine days is not long enough to call anything a winner, and that is the point of including it. At this rate of spend the answer arrives quickly, and the ad is either in the next version of this table or gone from it.
What the 16 have in common
Static images beat video 9 to 7. The advice says video, and the highest-spending creatives in this list are mostly stills, including the two largest disclosed figures in the table.
Daily spend runs from €1,591 to €4. Burton is putting €1,591 a day behind one ad. GameSir's 268-day survivor costs €4 a day. Both were live at the same moment and both are doing the job their brand asked of them, which is why "how much should I spend on a Facebook ad" has no answer without naming the objective first.
Seven of the sixteen have been live for more than 180 days. Creative fatigue is real, but it arrives far later than most rotation calendars assume. Four of these ads have been running for more than 250 days and one for more than a year.
Seven of the sixteen creatives are not in English. German, French and Spanish ads fill much of the table, and that is partly an artefact of who has to disclose: a brand advertising inside the EU publishes its numbers. It is also a reminder that the ads with the longest lives here were written for one market rather than translated into several.
Seven point at a dedicated landing page, five at a product page, three at a collection and one at an Instagram profile. Nobody in this list sends their longest-running ad to the homepage.
Across all sixteen, the disclosed spend works out at €9.31 per thousand people reached. That is a European cost of reach, not a cost per acquisition, and it is the only cross-brand benchmark in this article that is calculated rather than reported.
Check your own cost of reach against the brands in your category
How this list was built
Every figure comes from one place and it is worth being exact about what it is and is not.
Meta publishes spend and reach for ads shown in the EU and UK. Brandsearch indexes that repository alongside store-level data, across 223M ads and 13.7M stores (9M Shopify). The pull that produced this list ran on 12 September 2026 and filtered for:
- Shopify stores classified as DTC brands, with at least $2M estimated monthly revenue and 800,000 monthly visits
- ads that actually served on Facebook, not Instagram or Messenger alone
statusactive at the source and a last-served date inside the previous 10 days, because status alone is not enough: across the sampled pages, roughly nineteen in twenty ads marked active had last been seen serving more than ten days earlier, and most of those more than two months earlier- a disclosed spend and reach figure present, which excludes every US-only campaign
What the numbers are: the advertiser's own disclosures for Europe. What they are not: global spend, revenue, return on ad spend, or any claim that a long-running ad is a profitable one. Longevity and spend are evidence that a brand keeps choosing to fund something, which is the strongest public signal available and is not the same as a conversion rate.
Three checks shaped the final list. Every brand's description of itself was read off its own store card rather than assumed, which removed nine candidates the classifier had filed as DTC brands: marketplaces, multi-brand retailers selling other people's labels, a provider of professional qualifications, and one whose store card describes the business in a single word and so could not be checked at all. Brands that carried an earlier article were dropped so the lists do not repeat. And every row here was opened in the app and photographed: where a figure appears in the text, it appears on the screenshot beside it.
Two rows were cut at that last step and it is worth saying why, because both failures are ones any reader doing this themselves will hit. A Secretlab ad that had run for 683 days, which would have topped this table, opens against a duplicate brand record: the creative is Secretlab's, but the card beside it carries a reseller's name and a reseller's revenue, so nothing on that screen could be attributed to Secretlab. A NATURTREU ad showed a third figure again, €982, matching neither of the two records the API returns for it. Popular products get indexed against several regional storefronts, each holding its own slice of the disclosed spend, and where those slices disagree the honest move is to drop the row rather than pick the number that reads best.
Three of the sixteen captures show no rank badge, so no rank is claimed for those three in the text above. Rank is quoted for the thirteen where the app rendered it.
Look up any brand's live ads yourself
Pulling this yourself, without the interface
The whole list is one filtered call against the tracked Meta ads index:
curl -G https://api.brandsearch.co/v1/meta-ads/search \
-H "X-API-Key: $BRANDSEARCH_API_KEY" \
-d platform=shopify \
-d brand_type="dtc brand" \
-d platforms=facebook \
-d status=active \
-d min_revenue_min=2000000 \
-d monthly_visits_min=800000 \
-d sort_by=total_active_time \
-d sort_order=desc
Each row comes back with eu_total_spend, eu_total_reach, start_date, end_date, status, funnel_type and the creative's own copy, which is every column in the table at the top of this page. Filter end_date to the last ten days in your own code, as above, because status on its own will hand you ads that stopped months ago. The same data runs over MCP, so Claude, Cursor or ChatGPT can build this list for your category instead of ours. Get an API key.
Related rankings
This article is the live half of a pair. For the same method applied to ads that have finished their run, where the totals are final and comparable, there is 23 DTC ad examples with the spend and reach attached. For the seasonal cut, there is what 20 DTC brands actually spent on Black Friday. For the pages these ads point at, ranked by the spend behind them, there is the ecommerce landing pages where the ad money goes.
Frequently asked questions
How do I see other companies' Facebook ads?
Meta's Ad Library shows you the ads any advertiser is running, and for the EU and UK it shows spend and reach ranges too. It will not tell you how the ad ranks inside that advertiser's account, how many days it has run, or which of their ads are climbing and which are fading, which is what every screenshot in this article shows.
How long should a Facebook ad run before you kill it?
There is no single number, and this list is the argument against one. Seven of these sixteen have been live for more than 180 days and one for more than a year, while the newest is nine days old and outspending most of them. Judge an ad against the others in the same account rather than against a calendar.
Are static images or videos better for Facebook ads?
In this list of ads that are still running, static images lead 9 to 7, including the two largest disclosed spends. That is not a rule, it is a count, and it is a useful corrective to advice that treats video as the default.
Why is the spend on some of these ads so low?
Because only the EU and UK slice is disclosed. An ad running mostly in the United States publishes almost nothing, so a small euro figure next to a top 1% rank badge usually means the budget is elsewhere, not that the ad is weak.
What counts as a live Facebook ad here?
An ad marked active by the source whose last recorded serving date falls inside the ten days before the pull. Both tests matter: the active flag on its own returns a large number of ads that have not run for months.
