Top 20 Shopify Themes Used by 1,000 Successful E-commerce Brands (October 2025)
Analysis based on the top 1,000 brands from our database - October 2025
Introduction
Choosing the right Shopify theme can make or break your e-commerce success. But with thousands of themes available, how do you know which ones actually drive results?
This comprehensive analysis cuts through the noise by examining the Shopify themes powering the 1,000 most successful e-commerce brands in our database. These aren't just popular stores—they're the cream of the crop, generating millions in monthly revenue and attracting substantial traffic.
By analyzing their theme choices, we've identified which Shopify themes truly support high-performance e-commerce operations at scale. Whether you're launching your first store or scaling to eight figures, this data provides actionable insights to inform your theme selection.
What makes a Shopify theme successful? The best themes balance aesthetic appeal with technical performance—fast loading times, mobile optimization, conversion-focused layouts, and flexibility to grow with your business. The themes featured here have proven they can handle high traffic volumes while maintaining excellent user experiences.
đź“Š Key Statistics
- 333 different Shopify themes are used by top-performing brands
- 968 brands (out of 1,000) have an identified theme
- 32 brands use custom or unidentified themes
- 407,533 average monthly visits per brand
- 15.9% of elite stores use the Dawn theme (the most popular choice)
🏆 Top 20 Shopify Themes by Number of Successful Brands
The following themes are ranked by how many top-performing brands use them. Each listing includes installation data, traffic metrics, and featured brands that demonstrate real-world success.
1. Dawn
Why Dawn Dominates:
Dawn is Shopify's free flagship theme, representing a new generation of highly optimized themes built on Online Store 2.0. Its massive adoption among successful brands isn't just about the price—it's about performance. Dawn loads exceptionally fast, offers extensive customization without code, and provides a clean, modern foundation that works across industries.
Theme Overview:
- Total stores worldwide using this theme: 35,781
- Top-performing brands using this theme: 159
- Combined monthly traffic: 64,295,466 visits/month
- Average traffic per brand: 404,374 visits/month
- Combined estimated revenue: $573,983,569
What Makes Dawn Special:
- Built on Shopify Online Store 2.0 architecture
- Exceptional page speed and Core Web Vitals scores
- Mobile-first responsive design
- Highly customizable without coding knowledge
- Perfect for direct-to-consumer (DTC) brands
- Works well for single-product stores and catalogs alike
Example of a successful store using the Dawn theme
Featured Brands:
-
- Country: US
- Monthly Visits: 2,376,938
- Estimated Revenue: $21,035,901
- Category: Weight Loss
-
- Country: US
- Monthly Visits: 1,960,691
- Estimated Revenue: $17,352,115
- Category: Power Supplies
-
- Country: US
- Monthly Visits: 1,931,411
- Estimated Revenue: $17,092,987
- Category: Audio Equipment
-
- Country: US
- Monthly Visits: 1,661,257
- Estimated Revenue: $14,702,124
- Category: Racquet Sports
-
- Country: DE
- Monthly Visits: 1,557,012
- Estimated Revenue: $13,779,556
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 1,091,405
- Estimated Revenue: $9,658,934
- Category: Pet Food & Supplies
-
- Country: US
- Monthly Visits: 1,071,026
- Estimated Revenue: $9,478,580
- Category: Apparel
-
- Country: US
- Monthly Visits: 1,029,003
- Estimated Revenue: $9,106,677
- Category: General
-
- Country: US
- Monthly Visits: 986,256
- Estimated Revenue: $8,728,366
- Category: Vitamins & Supplements
- Country: US
- Monthly Visits: 943,844
- Estimated Revenue: $8,353,019
- Category: Nutrition
... plus 149 more successful brands
2. Impact
Why Impact Converts:
Impact is a premium theme specifically designed for high-volume stores with extensive product catalogs. Its name reflects its purpose—making an impact through bold visuals and storytelling-focused layouts. This theme excels at showcasing products through immersive imagery and video, making it a favorite among brands that compete on product innovation and brand narrative.
Theme Overview:
- Total stores worldwide using this theme: 976
- Top-performing brands using this theme: 71
- Combined monthly traffic: 22,607,386 visits/month
- Average traffic per brand: 318,414 visits/month
- Combined estimated revenue: $200,075,366
What Makes Impact Stand Out:
- Visual storytelling capabilities with full-width layouts
- Advanced product filtering for large catalogs
- Promotional countdown timers built-in
- Optimized for brands with strong visual identities
- Excellent for lifestyle and tech products
- Premium features justify the investment
Example of a successful store using the Impact theme
Featured Brands:
-
- Country: US
- Monthly Visits: 1,860,675
- Estimated Revenue: $16,466,974
- Category: Bed & Bath
-
- Country: US
- Monthly Visits: 1,294,013
- Estimated Revenue: $11,452,015
- Category: General
-
- Country: HK
- Monthly Visits: 742,083
- Estimated Revenue: $6,567,435
- Category: Home & Garden
-
- Country: US
- Monthly Visits: 565,405
- Estimated Revenue: $5,003,834
- Category: Cycling
-
- Country: US
- Monthly Visits: 533,032
- Estimated Revenue: $4,717,333
- Category: Audio Equipment
-
- Country: US
- Monthly Visits: 527,643
- Estimated Revenue: $4,669,641
- Category: Mobile & Wireless Accessories
-
- Country: US
- Monthly Visits: 488,673
- Estimated Revenue: $4,324,756
- Category: Trucks & SUVs
-
- Country: US
- Monthly Visits: 470,665
- Estimated Revenue: $4,165,385
- Category: Fitness
-
- Country: US
- Monthly Visits: 447,226
- Estimated Revenue: $3,957,950
- Category: Reproductive Health
- Country: HK
- Monthly Visits: 409,386
- Estimated Revenue: $3,623,066
- Category: Audio Equipment
... plus 61 more successful brands
3. Focal
Why Focal Focuses on Results:
Focal is designed with a singular purpose: conversion optimization. This premium theme prioritizes product focus over flashy design elements, featuring strategically placed CTAs, trust badges, and social proof elements. It's the go-to choice for brands that have nailed their product-market fit and want a theme that gets out of the way and lets the product sell itself.
Theme Overview:
- Top-performing brands using this theme: 37
- Combined monthly traffic: 14,144,924 visits/month
- Average traffic per brand: 382,295 visits/month
- Combined estimated revenue: $125,182,577
What Makes Focal Convert:
- Conversion-focused product pages with strategic trust elements
- Quick shop functionality for faster purchasing
- Advanced color and variant swatches
- Built-in scarcity and urgency features
- Optimized for single-product or limited SKU stores
- Clean, distraction-free checkout flow
Example of a successful store using the Focal theme
Featured Brands:
-
- Country: US
- Monthly Visits: 2,392,719
- Estimated Revenue: $21,175,563
- Category: Hygiene & Toiletries
-
- Country: DE
- Monthly Visits: 922,799
- Estimated Revenue: $8,166,771
- Category: General
-
- Country: CA
- Monthly Visits: 716,396
- Estimated Revenue: $6,340,105
- Category: Fitness
-
- Country: HK
- Monthly Visits: 615,261
- Estimated Revenue: $5,445,060
- Category: Office Supplies
-
- Country: US
- Monthly Visits: 581,883
- Estimated Revenue: $5,149,665
- Category: Perfumes & Fragrances
-
- Country: US
- Monthly Visits: 566,158
- Estimated Revenue: $5,010,498
- Category: Undergarments
-
- Country: US
- Monthly Visits: 553,791
- Estimated Revenue: $4,901,050
- Category: Smoking & Vaping
-
- Country: US
- Monthly Visits: 551,532
- Estimated Revenue: $4,881,058
- Category: Shaving & Hair Removal
-
- Country: US
- Monthly Visits: 494,902
- Estimated Revenue: $4,379,883
- Category: Mobile & Wireless Accessories
- Country: US
- Monthly Visits: 493,401
- Estimated Revenue: $4,366,599
- Category: Bathroom
... plus 27 more successful brands
4. Prestige
Why Prestige Commands Premium Prices:
Prestige lives up to its name by delivering a luxury shopping experience. This theme is engineered for premium brands that need to convey quality, exclusivity, and sophistication. With elegant typography, refined spacing, and premium photography layouts, Prestige helps justify higher price points through visual storytelling.
Theme Overview:
- Total stores worldwide using this theme: 912
- Top-performing brands using this theme: 31
- Combined monthly traffic: 10,402,150 visits/month
- Average traffic per brand: 335,553 visits/month
- Combined estimated revenue: $92,059,028
What Makes Prestige Premium:
- Luxury-focused design aesthetic
- Editorial-style product presentation
- Advanced lookbook and collection pages
- Premium typography and spacing
- Ideal for fashion, beauty, and lifestyle brands
- Built-in features for subscription and VIP programs
Example of a successful store using the Prestige theme
Featured Brands:
-
- Country: AU
- Monthly Visits: 1,297,552
- Estimated Revenue: $11,483,335
- Category: Beauty & Fitness
-
- Country: US
- Monthly Visits: 802,879
- Estimated Revenue: $7,105,479
- Category: Travel
-
- Country: US
- Monthly Visits: 783,994
- Estimated Revenue: $6,938,347
- Category: Skin & Nail Care
-
- Country: US
- Monthly Visits: 749,905
- Estimated Revenue: $6,636,659
- Category: Travel
-
- Country: US
- Monthly Visits: 560,709
- Estimated Revenue: $4,962,275
- Category: Nutrition
-
- Country: CA
- Monthly Visits: 376,645
- Estimated Revenue: $3,333,308
- Category: Clothing Accessories
-
- Country: DE
- Monthly Visits: 359,722
- Estimated Revenue: $3,183,540
- Category: Food
-
- Country: US
- Monthly Visits: 346,066
- Estimated Revenue: $3,062,684
- Category: Make-Up & Cosmetics
-
- Country: US
- Monthly Visits: 340,685
- Estimated Revenue: $3,015,062
- Category: Face & Body Care
- Country: DE
- Monthly Visits: 335,129
- Estimated Revenue: $2,965,892
- Category: Renewable & Alternative Energy
... plus 21 more successful brands
5. Impulse
Why Impulse Drives Quick Decisions:
Impulse is engineered to capitalize on the psychology of instant purchasing decisions. This theme features prominent product imagery, sticky add-to-cart buttons, and seamless quick-view functionality that reduces friction in the buying process. It's particularly effective for trending products and impulse-buy categories.
Theme Overview:
- Total stores worldwide using this theme: 1,924
- Top-performing brands using this theme: 27
- Combined monthly traffic: 9,965,504 visits/month
- Average traffic per brand: 369,093 visits/month
- Combined estimated revenue: $84,001,442
What Makes Impulse Fast-Converting:
- One-click quick buy functionality
- Sticky add-to-cart for seamless mobile shopping
- Instagram-style product galleries
- Real-time inventory notifications
- Perfect for trending and viral products
- Optimized mobile checkout experience
Example of a successful store using the Impulse theme
Featured Brands:
-
- Country: US
- Monthly Visits: 1,763,545
- Estimated Revenue: $15,607,373
- Category: Drugs & Medications
-
- Country: US
- Monthly Visits: 1,488,971
- Estimated Revenue: $8,984,125
- Category: Yard & Patio
-
- Country: US
- Monthly Visits: 848,328
- Estimated Revenue: $7,507,703
- Category: Sleep Disorders
-
- Country: US
- Monthly Visits: 520,709
- Estimated Revenue: $4,608,275
- Category: Travel
-
- Country: US
- Monthly Visits: 511,974
- Estimated Revenue: $4,530,970
- Category: Cycling
-
- Country: US
- Monthly Visits: 393,121
- Estimated Revenue: $3,479,121
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 386,147
- Estimated Revenue: $3,417,401
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 373,864
- Estimated Revenue: $3,308,696
- Category: Food
-
- Country: US
- Monthly Visits: 276,749
- Estimated Revenue: $2,449,229
- Category: Face & Body Care
- Country: US
- Monthly Visits: 258,415
- Estimated Revenue: $2,286,973
- Category: Coffee & Tea
... plus 17 more successful brands
6. Shrine PRO
Theme Overview:
- Total stores worldwide using this theme: 6,104
- Top-performing brands using this theme: 22
- Combined monthly traffic: 5,668,375 visits/month
- Average traffic per brand: 257,653 visits/month
- Combined estimated revenue: $50,165,119
Example of a successful store using the Shrine PRO theme
Featured Brands:
-
- Country: US
- Monthly Visits: 920,429
- Estimated Revenue: $8,145,797
- Category: Undergarments
-
- Country: US
- Monthly Visits: 422,742
- Estimated Revenue: $3,741,267
- Category: Finance
-
- Country: US
- Monthly Visits: 416,973
- Estimated Revenue: $3,690,211
- Category: Oral & Dental Care
-
- Country: CY
- Monthly Visits: 392,548
- Estimated Revenue: $3,474,050
- Category: General
-
- Country: AU
- Monthly Visits: 319,294
- Estimated Revenue: $2,825,752
- Category: Computer & Video Games
-
- Country: US
- Monthly Visits: 289,844
- Estimated Revenue: $2,565,119
- Category: Arts & Crafts
-
- Country: US
- Monthly Visits: 268,811
- Estimated Revenue: $2,378,977
- Category: Education
-
- Country: US
- Monthly Visits: 250,611
- Estimated Revenue: $2,217,907
- Category: Reproductive Health
-
- Country: US
- Monthly Visits: 206,631
- Estimated Revenue: $1,828,684
- Category: TV & Video Equipment
- Country: US
- Monthly Visits: 200,592
- Estimated Revenue: $1,775,239
- Category: Hair Care
... plus 12 more successful brands
7. Debut
Theme Overview:
- Total stores worldwide using this theme: 560
- Top-performing brands using this theme: 19
- Combined monthly traffic: 5,484,357 visits/month
- Average traffic per brand: 288,650 visits/month
- Combined estimated revenue: $48,536,559
Example of a successful store using the Debut theme
Featured Brands:
-
- Country: US
- Monthly Visits: 894,880
- Estimated Revenue: $7,919,688
- Category: People & Society
-
- Country: US
- Monthly Visits: 562,751
- Estimated Revenue: $4,980,346
- Category: Pet Food & Supplies
-
- Country: US
- Monthly Visits: 466,077
- Estimated Revenue: $4,124,781
- Category: Skin & Nail Care
-
- Country: US
- Monthly Visits: 396,722
- Estimated Revenue: $3,510,990
- Category: Vitamins & Supplements
-
- Country: DE
- Monthly Visits: 326,867
- Estimated Revenue: $2,892,773
- Category: Home Appliances
-
- Country: DE
- Monthly Visits: 274,878
- Estimated Revenue: $2,432,670
- Category: Home Appliances
www.bareperformancenutrition.com
- Country: US
- Monthly Visits: 263,030
- Estimated Revenue: $2,327,816
- Category: Vitamins & Supplements
-
- Country: CN
- Monthly Visits: 240,529
- Estimated Revenue: $2,128,682
- Category: Footwear
-
- Country: US
- Monthly Visits: 230,977
- Estimated Revenue: $2,044,146
- Category: Skin Conditions
- Country: US
- Monthly Visits: 223,814
- Estimated Revenue: $1,980,754
- Category: Baked Goods & Desserts
... plus 9 more successful brands
8. Symmetry
Theme Overview:
- Top-performing brands using this theme: 13
- Combined monthly traffic: 4,135,347 visits/month
- Average traffic per brand: 318,104 visits/month
- Combined estimated revenue: $36,597,821
Example of a successful store using the Symmetry theme
Featured Brands:
-
- Country: GB
- Monthly Visits: 722,745
- Estimated Revenue: $6,396,293
- Category: Perfumes & Fragrances
-
- Country: US
- Monthly Visits: 601,085
- Estimated Revenue: $5,319,602
- Category: Mobile & Wireless
-
- Country: US
- Monthly Visits: 465,837
- Estimated Revenue: $4,122,657
- Category: Home & Garden
-
- Country: KR
- Monthly Visits: 435,186
- Estimated Revenue: $3,851,396
- Category: Face & Body Care
-
- Country: US
- Monthly Visits: 325,421
- Estimated Revenue: $2,879,976
- Category: Health
-
- Country: US
- Monthly Visits: 263,143
- Estimated Revenue: $2,328,816
- Category: Athletic Apparel
-
- Country: US
- Monthly Visits: 211,995
- Estimated Revenue: $1,876,156
- Category: Camera & Photo Equipment
-
- Country: US
- Monthly Visits: 205,393
- Estimated Revenue: $1,817,728
- Category: Geographic Reference
-
- Country: US
- Monthly Visits: 194,342
- Estimated Revenue: $1,719,927
- Category: Apparel
- Country: US
- Monthly Visits: 194,013
- Estimated Revenue: $1,717,015
- Category: Make-Up & Cosmetics
... plus 3 more successful brands
9. Motion
Theme Overview:
- Total stores worldwide using this theme: 538
- Top-performing brands using this theme: 12
- Combined monthly traffic: 4,994,320 visits/month
- Average traffic per brand: 416,193 visits/month
- Combined estimated revenue: $44,199,732
Example of a successful store using the Motion theme
Featured Brands:
-
- Country: US
- Monthly Visits: 2,597,994
- Estimated Revenue: $22,992,247
- Category: Pest Control
-
- Country: US
- Monthly Visits: 517,650
- Estimated Revenue: $4,581,202
- Category: Social Issues & Advocacy
-
- Country: US
- Monthly Visits: 275,196
- Estimated Revenue: $2,435,485
- Category: Clothing Accessories
-
- Country: US
- Monthly Visits: 237,302
- Estimated Revenue: $2,100,123
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 198,362
- Estimated Revenue: $1,755,504
- Category: Home Furnishings
-
- Country: US
- Monthly Visits: 194,403
- Estimated Revenue: $1,720,467
- Category: Gifts & Special Events
-
- Country: DE
- Monthly Visits: 171,790
- Estimated Revenue: $1,520,342
- Category: Women's Health
-
- Country: US
- Monthly Visits: 171,623
- Estimated Revenue: $1,518,864
- Category: General
-
- Country: US
- Monthly Visits: 165,114
- Estimated Revenue: $1,461,259
- Category: Music Education & Instruction
- Country: FR
- Monthly Visits: 162,589
- Estimated Revenue: $1,438,913
- Category: Vitamins & Supplements
... plus 2 more successful brands
10. Palo Alto
Theme Overview:
- Top-performing brands using this theme: 12
- Combined monthly traffic: 3,654,614 visits/month
- Average traffic per brand: 304,551 visits/month
- Combined estimated revenue: $32,343,334
Example of a successful store using the Palo Alto theme
Featured Brands:
-
- Country: US
- Monthly Visits: 701,880
- Estimated Revenue: $6,211,638
- Category: Hair Care
-
- Country: US
- Monthly Visits: 416,599
- Estimated Revenue: $3,686,901
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 317,002
- Estimated Revenue: $2,805,468
- Category: Face & Body Care
-
- Country: US
- Monthly Visits: 310,267
- Estimated Revenue: $2,745,863
- Category: Make-Up & Cosmetics
-
- Country: DE
- Monthly Visits: 309,825
- Estimated Revenue: $2,741,951
- Category: Breakfast Foods
-
- Country: US
- Monthly Visits: 296,848
- Estimated Revenue: $2,627,105
- Category: Hygiene & Toiletries
-
- Country: US
- Monthly Visits: 271,563
- Estimated Revenue: $2,403,333
- Category: Bed & Bath
-
- Country: US
- Monthly Visits: 243,402
- Estimated Revenue: $2,154,108
- Category: Hair Care
-
- Country: US
- Monthly Visits: 226,763
- Estimated Revenue: $2,006,853
- Category: Travel
- Country: GB
- Monthly Visits: 206,667
- Estimated Revenue: $1,829,003
- Category: Perfumes & Fragrances
... plus 2 more successful brands
11. Concept
Theme Overview:
- Top-performing brands using this theme: 12
- Combined monthly traffic: 3,008,607 visits/month
- Average traffic per brand: 250,717 visits/month
- Combined estimated revenue: $26,626,172
Example of a successful store using the Concept theme
Featured Brands:
-
- Country: SG
- Monthly Visits: 398,198
- Estimated Revenue: $3,524,052
- Category: Arts & Crafts
-
- Country: US
- Monthly Visits: 371,841
- Estimated Revenue: $3,290,793
- Category: Cycling
-
- Country: CN
- Monthly Visits: 369,448
- Estimated Revenue: $3,269,615
- Category: Computers
-
- Country: US
- Monthly Visits: 292,968
- Estimated Revenue: $2,592,767
- Category: Computers
-
- Country: US
- Monthly Visits: 269,419
- Estimated Revenue: $2,384,358
- Category: Mobile Phones
-
- Country: US
- Monthly Visits: 249,891
- Estimated Revenue: $2,211,535
- Category: Pain Management
-
- Country: NL
- Monthly Visits: 204,982
- Estimated Revenue: $1,814,091
- Category: Yard & Patio
-
- Country: HK
- Monthly Visits: 192,166
- Estimated Revenue: $1,700,669
- Category: Sporting Goods
-
- Country: US
- Monthly Visits: 179,818
- Estimated Revenue: $1,591,389
- Category: Cycling
- Country: US
- Monthly Visits: 163,325
- Estimated Revenue: $1,445,426
- Category: People & Society
... plus 2 more successful brands
12. Turbo
Theme Overview:
- Top-performing brands using this theme: 11
- Combined monthly traffic: 3,024,098 visits/month
- Average traffic per brand: 274,918 visits/month
- Combined estimated revenue: $26,763,267
Example of a successful store using the Turbo theme
Featured Brands:
-
- Country: SG
- Monthly Visits: 625,308
- Estimated Revenue: $5,533,976
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 394,938
- Estimated Revenue: $3,495,201
- Category: Music Equipment & Technology
-
- Country: US
- Monthly Visits: 308,448
- Estimated Revenue: $2,729,765
- Category: Apparel
-
- Country: US
- Monthly Visits: 303,604
- Estimated Revenue: $2,686,895
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 289,903
- Estimated Revenue: $2,565,642
- Category: Travel
-
- Country: US
- Monthly Visits: 213,427
- Estimated Revenue: $1,888,829
- Category: Computers
-
- Country: HK
- Monthly Visits: 207,379
- Estimated Revenue: $1,835,304
- Category: Arts & Crafts
-
- Country: US
- Monthly Visits: 203,070
- Estimated Revenue: $1,797,170
- Category: Medical Devices & Equipment
-
- Country: US
- Monthly Visits: 196,147
- Estimated Revenue: $1,735,901
- Category: Home & Garden
- Country: US
- Monthly Visits: 149,466
- Estimated Revenue: $1,322,774
- Category: Pet Food & Supplies
... plus 1 more successful brand
13. Broadcast
Theme Overview:
- Total stores worldwide using this theme: 240
- Top-performing brands using this theme: 11
- Combined monthly traffic: 3,188,713 visits/month
- Average traffic per brand: 289,883 visits/month
- Combined estimated revenue: $28,220,110
Example of a successful store using the Broadcast theme
Featured Brands:
-
- Country: US
- Monthly Visits: 661,370
- Estimated Revenue: $5,853,124
- Category: Skin & Nail Care
-
- Country: US
- Monthly Visits: 454,321
- Estimated Revenue: $4,020,741
- Category: Beauty & Fitness
-
- Country: US
- Monthly Visits: 290,148
- Estimated Revenue: $2,567,810
- Category: Hair Care
-
- Country: US
- Monthly Visits: 271,869
- Estimated Revenue: $2,406,041
- Category: Skin & Nail Care
-
- Country: HK
- Monthly Visits: 255,885
- Estimated Revenue: $2,264,582
- Category: Mobile & Wireless Accessories
-
- Country: US
- Monthly Visits: 243,006
- Estimated Revenue: $2,150,603
- Category: Skin & Nail Care
-
- Country: US
- Monthly Visits: 234,141
- Estimated Revenue: $2,072,148
- Category: Skin & Nail Care
-
- Country: AU
- Monthly Visits: 219,175
- Estimated Revenue: $1,939,699
- Category: Face & Body Care
-
- Country: US
- Monthly Visits: 208,941
- Estimated Revenue: $1,849,128
- Category: Apparel
- Country: AU
- Monthly Visits: 201,782
- Estimated Revenue: $1,785,771
- Category: Bed & Bath
... plus 1 more successful brand
14. Refresh
Theme Overview:
- Total stores worldwide using this theme: 3,894
- Top-performing brands using this theme: 11
- Combined monthly traffic: 3,228,523 visits/month
- Average traffic per brand: 293,502 visits/month
- Combined estimated revenue: $28,572,429
Example of a successful store using the Refresh theme
Featured Brands:
-
- Country: HK
- Monthly Visits: 967,485
- Estimated Revenue: $8,562,242
- Category: Consumer Electronics
-
- Country: US
- Monthly Visits: 415,632
- Estimated Revenue: $3,678,343
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 299,899
- Estimated Revenue: $2,654,106
- Category: Athletic Apparel
-
- Country: US
- Monthly Visits: 227,276
- Estimated Revenue: $2,011,393
- Category: Arts & Crafts
-
- Country: US
- Monthly Visits: 224,311
- Estimated Revenue: $1,985,152
- Category: Drugs & Medications
-
- Country: US
- Monthly Visits: 212,721
- Estimated Revenue: $1,882,581
- Category: Pet Food & Supplies
-
- Country: US
- Monthly Visits: 209,809
- Estimated Revenue: $1,856,810
- Category: Shaving & Hair Removal
-
- Country: CA
- Monthly Visits: 190,834
- Estimated Revenue: $1,688,881
- Category: Apparel
-
- Country: CA
- Monthly Visits: 186,837
- Estimated Revenue: $1,653,507
- Category: Religion & Belief
- Country: US
- Monthly Visits: 163,422
- Estimated Revenue: $1,446,285
- Category: Home & Garden
... plus 1 more successful brand
15. Flex
Theme Overview:
- Top-performing brands using this theme: 10
- Combined monthly traffic: 3,576,211 visits/month
- Average traffic per brand: 357,621 visits/month
- Combined estimated revenue: $31,649,467
Example of a successful store using the Flex theme
Featured Brands:
-
- Country: US
- Monthly Visits: 576,007
- Estimated Revenue: $5,097,662
- Category: Beauty & Fitness
-
- Country: GB
- Monthly Visits: 501,973
- Estimated Revenue: $4,442,461
- Category: Hygiene & Toiletries
-
- Country: US
- Monthly Visits: 493,290
- Estimated Revenue: $4,365,616
- Category: Stuffed Toys
-
- Country: US
- Monthly Visits: 482,629
- Estimated Revenue: $4,271,267
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 420,777
- Estimated Revenue: $3,723,876
- Category: Vitamins & Supplements
-
- Country: US
- Monthly Visits: 281,131
- Estimated Revenue: $2,488,009
- Category: Skin & Nail Care
-
- Country: US
- Monthly Visits: 249,057
- Estimated Revenue: $2,204,154
- Category: Toys & Hobbies
-
- Country: US
- Monthly Visits: 197,673
- Estimated Revenue: $1,749,406
- Category: Martial Arts
-
- Country: US
- Monthly Visits: 189,723
- Estimated Revenue: $1,679,049
- Category: Bed & Bath
- Country: US
- Monthly Visits: 183,951
- Estimated Revenue: $1,627,966
- Category: Food
16. Shiro
Theme Overview:
- Top-performing brands using this theme: 9
- Combined monthly traffic: 4,077,578 visits/month
- Average traffic per brand: 453,064 visits/month
- Combined estimated revenue: $36,086,565
Example of a successful store using the Shiro theme
Featured Brands:
-
- Country: US
- Monthly Visits: 1,295,903
- Estimated Revenue: $11,468,742
- Category: Cookware & Diningware
-
- Country: US
- Monthly Visits: 631,412
- Estimated Revenue: $5,587,996
- Category: Rugs & Carpets
-
- Country: US
- Monthly Visits: 576,753
- Estimated Revenue: $5,104,264
- Category: Make-Up & Cosmetics
-
- Country: US
- Monthly Visits: 475,773
- Estimated Revenue: $4,210,591
- Category: Make-Up & Cosmetics
-
- Country: US
- Monthly Visits: 280,720
- Estimated Revenue: $2,484,372
- Category: Oral & Dental Care
-
- Country: US
- Monthly Visits: 265,383
- Estimated Revenue: $2,348,640
- Category: Make-Up & Cosmetics
-
- Country: GB
- Monthly Visits: 212,670
- Estimated Revenue: $1,882,130
- Category: Cookware & Diningware
-
- Country: US
- Monthly Visits: 209,580
- Estimated Revenue: $1,854,783
- Category: Skin & Nail Care
-
- Country: US
- Monthly Visits: 129,384
- Estimated Revenue: $1,145,048
- Category: Cookware & Diningware
17. Expanse
Theme Overview:
- Top-performing brands using this theme: 9
- Combined monthly traffic: 2,382,660 visits/month
- Average traffic per brand: 264,740 visits/month
- Combined estimated revenue: $21,086,541
Example of a successful store using the Expanse theme
Featured Brands:
-
- Country: ES
- Monthly Visits: 841,789
- Estimated Revenue: $7,449,833
- Category: Skin & Nail Care
-
- Country: US
- Monthly Visits: 258,261
- Estimated Revenue: $2,285,610
- Category: Footwear
-
- Country: DE
- Monthly Visits: 232,331
- Estimated Revenue: $2,056,129
- Category: Gardening & Landscaping
-
- Country: CA
- Monthly Visits: 217,912
- Estimated Revenue: $1,928,521
- Category: Vitamins & Supplements
-
- Country: FR
- Monthly Visits: 204,961
- Estimated Revenue: $1,813,905
- Category: Medical Devices & Equipment
-
- Country: IT
- Monthly Visits: 169,140
- Estimated Revenue: $1,496,889
- Category: Make-Up & Cosmetics
-
- Country: US
- Monthly Visits: 160,901
- Estimated Revenue: $1,423,974
- Category: Shaving & Hair Removal
-
- Country: GB
- Monthly Visits: 160,443
- Estimated Revenue: $1,419,921
- Category: Pet Food & Supplies
-
- Country: US
- Monthly Visits: 136,922
- Estimated Revenue: $1,211,760
- Category: Toys & Hobbies
18. Ella
Theme Overview:
- Total stores worldwide using this theme: 879
- Top-performing brands using this theme: 8
- Combined monthly traffic: 4,240,939 visits/month
- Average traffic per brand: 530,117 visits/month
- Combined estimated revenue: $37,532,310
Example of a successful store using the Ella theme
Featured Brands:
-
- Country: HK
- Monthly Visits: 1,560,793
- Estimated Revenue: $13,813,018
- Category: Web Design & Development
-
- Country: HK
- Monthly Visits: 826,030
- Estimated Revenue: $7,310,366
- Category: Apparel
-
- Country: CN
- Monthly Visits: 625,603
- Estimated Revenue: $5,536,587
- Category: Home & Garden
-
- Country: HK
- Monthly Visits: 321,333
- Estimated Revenue: $2,843,797
- Category: Electronics & Electrical
-
- Country: LT
- Monthly Visits: 310,527
- Estimated Revenue: $2,748,164
- Category: Apparel
-
- Country: CN
- Monthly Visits: 206,962
- Estimated Revenue: $1,831,614
- Category: Clothing Accessories
-
- Country: CN
- Monthly Visits: 201,711
- Estimated Revenue: $1,785,142
- Category: Footwear
-
- Country: CN
- Monthly Visits: 187,980
- Estimated Revenue: $1,663,623
- Category: Footwear
19. Motherboard
Theme Overview:
- Top-performing brands using this theme: 8
- Combined monthly traffic: 3,854,476 visits/month
- Average traffic per brand: 481,810 visits/month
- Combined estimated revenue: $34,112,113
Example of a successful store using the Motherboard theme
Featured Brands:
-
- Country: US
- Monthly Visits: 820,746
- Estimated Revenue: $7,263,602
- Category: Basketball
-
- Country: HK
- Monthly Visits: 742,617
- Estimated Revenue: $6,572,160
- Category: Computer & Video Games
-
- Country: HK
- Monthly Visits: 523,080
- Estimated Revenue: $4,629,258
- Category: Mobile & Wireless
-
- Country: SG
- Monthly Visits: 492,035
- Estimated Revenue: $4,354,510
- Category: Engineering & Technology
-
- Country: US
- Monthly Visits: 394,096
- Estimated Revenue: $3,487,750
- Category: Fitness
-
- Country: HK
- Monthly Visits: 353,491
- Estimated Revenue: $3,128,395
- Category: Computer & Video Games
-
- Country: HK
- Monthly Visits: 285,568
- Estimated Revenue: $2,527,277
- Category: Medical Devices & Equipment
-
- Country: CN
- Monthly Visits: 242,843
- Estimated Revenue: $2,149,161
- Category: Eyewear
20. Enterprise
Theme Overview:
- Top-performing brands using this theme: 8
- Combined monthly traffic: 3,167,416 visits/month
- Average traffic per brand: 395,927 visits/month
- Combined estimated revenue: $28,031,632
Example of a successful store using the Enterprise theme
Featured Brands:
-
- Country: US
- Monthly Visits: 1,125,696
- Estimated Revenue: $9,962,410
- Category: Footwear
-
- Country: US
- Monthly Visits: 489,955
- Estimated Revenue: $4,336,102
- Category: Weight Loss
-
- Country: US
- Monthly Visits: 463,092
- Estimated Revenue: $4,098,364
- Category: Office Supplies
-
- Country: GB
- Monthly Visits: 321,876
- Estimated Revenue: $2,848,603
- Category: Men's Clothing
-
- Country: GB
- Monthly Visits: 254,594
- Estimated Revenue: $2,253,157
- Category: Trophies and Awards
-
- Country: US
- Monthly Visits: 210,582
- Estimated Revenue: $1,863,651
- Category: Camera & Photo Equipment
-
- Country: DE
- Monthly Visits: 170,301
- Estimated Revenue: $1,507,164
- Category: Home Appliances
-
- Country: DE
- Monthly Visits: 131,320
- Estimated Revenue: $1,162,182
- Category: Home Appliances
đź“Ś Other Notable Themes (Ranked 21-50)
These themes, while used by fewer top brands, still power successful e-commerce stores and deserve consideration:
- Sense: 7 successful brands (3,541 total stores) - 6,297,236 combined monthly visits
- Debutify: 7 successful brands (821 total stores) - 3,808,006 combined monthly visits
- Be Yours: 7 successful brands - 2,201,777 combined monthly visits
- Pipeline: 7 successful brands - 3,346,278 combined monthly visits
- Themekit template theme: 7 successful brands - 4,779,062 combined monthly visits
- Sleek: 7 successful brands - 15,903,889 combined monthly visits
- Kalles: 7 successful brands (668 total stores) - 2,138,108 combined monthly visits
- Minimog - OS 2.0: 6 successful brands (1,379 total stores) - 2,323,496 combined monthly visits
- Prototype: 6 successful brands - 7,384,408 combined monthly visits
- Horizon: 5 successful brands (29,955 total stores) - 2,428,164 combined monthly visits
- Shrine: 5 successful brands (1,516 total stores) - 1,259,682 combined monthly visits
- Rhythm: 5 successful brands - 1,664,730 combined monthly visits
- MalterTech: 5 successful brands - 2,012,830 combined monthly visits
- Stiletto: 5 successful brands - 1,622,675 combined monthly visits
- SEED: 5 successful brands - 1,123,372 combined monthly visits
- Flow: 4 successful brands - 1,885,201 combined monthly visits
- Vision: 4 successful brands - 1,706,328 combined monthly visits
- Fluid Framework: 4 successful brands - 3,505,895 combined monthly visits
- Streamline: 4 successful brands - 2,072,262 combined monthly visits
- Slate: 4 successful brands - 1,237,934 combined monthly visits
- Skeleton theme: 4 successful brands - 1,813,901 combined monthly visits
- Loop: 3 successful brands - 3,850,758 combined monthly visits
- Conflagaration: 3 successful brands - 1,898,293 combined monthly visits
- Woodstock: 3 successful brands - 2,082,036 combined monthly visits
- UWP FW4 Theme: 3 successful brands - 1,808,915 combined monthly visits
- Aurora: 3 successful brands - 1,132,214 combined monthly visits
- ZaneRay Base Theme: 3 successful brands - 1,056,018 combined monthly visits
- wgac-theme: 3 successful brands - 1,131,481 combined monthly visits
- Smart: 3 successful brands - 850,996 combined monthly visits
- Waterdrop: 3 successful brands - 1,053,344 combined monthly visits
đź’ˇ Key Insights & Recommendations
1. Theme Dominance and What It Means
Dawn clearly dominates the landscape, powering 159 of the top 1,000 brands (15.9% market share among elite stores). With 35,781 total installations, its popularity is backed by performance. What does this tell us?
- Free doesn't mean inferior: Dawn proves that Shopify's free flagship theme can compete with premium options
- Modern architecture wins: Built on Online Store 2.0, Dawn represents the future of Shopify themes
- Speed matters: Dawn's exceptional performance scores directly correlate with better SEO and conversion rates
Should you choose Dawn? If you're starting out or prioritizing speed and simplicity, absolutely. If you need specialized features for large catalogs or luxury branding, consider premium alternatives.
2. Success Isn't Theme-Dependent
With 333 different themes represented among successful brands, the data proves a crucial point: your theme choice matters, but it's not destiny. Successful stores share these characteristics regardless of theme:
- Strong product-market fit
- Effective marketing strategies
- Excellent customer service
- High-quality product photography
- Compelling copy and brand storytelling
The takeaway: Choose a theme that fits your needs, then focus relentlessly on what actually drives sales.
3. Free vs. Premium Themes
The top 5 themes show an interesting split:
- Dawn (Free) - 159 brands
- Impact (Premium - $350) - 71 brands
- Focal (Premium - $350) - 37 brands
- Prestige (Premium - $350) - 31 brands
- Impulse (Premium - $350) - 27 brands
When to choose free: If you're validating a business idea, have a tight budget, or run a straightforward store with standard features, Dawn or Debut are excellent choices.
When to invest in premium: If you have a large product catalog, need specific conversion features, require luxury branding elements, or plan to scale quickly, premium themes offer specialized tools that can accelerate growth.
4. Market Concentration and Diversification
The top 5 themes account for 325 brands (33.6% of all identified themes), showing significant concentration among proven performers. However, 67% of successful brands use other themes, demonstrating that:
- Niche themes can be highly effective for specific industries
- Theme optimization and customization matter more than the base theme
- Emerging themes are constantly proving themselves with successful stores
5. Industry-Specific Theme Selection
Looking at the data, certain themes show clear industry preferences:
Beauty & Personal Care: Prestige, Broadcast, Focal
- These themes emphasize product imagery and luxury presentation
Electronics & Tech: Impact, Dawn, Focal
- These themes handle product specifications and comparison features well
Apparel & Fashion: Prestige, Impulse, Ella
- These themes excel at lookbooks and variant displays
Health & Supplements: Dawn, Impulse, Focal
- These themes effectively handle trust-building elements and subscriptions
6. The Custom Theme Factor
32 brands (3.2%) use custom or unidentified themes. These are often the largest brands with specific requirements that off-the-shelf themes can't meet. Consider custom development when:
- You're generating $10M+ annually
- Your business model requires unique functionality
- You need complete control over every element
- Standard themes limit your vision
🎯 How to Choose Your Shopify Theme
Based on this data, here's a practical framework for selecting your theme:
Step 1: Define Your Requirements
Ask yourself:
- How many products will you sell? (1-10, 10-100, 100+)
- What's your budget for the theme itself?
- Do you need specific features? (Quick shop, size guides, lookbooks, etc.)
- How much customization do you plan to do?
- What's your technical skill level?
Step 2: Match Theme to Business Stage
Just Starting (0-$10K/month)
- Recommendation: Dawn, Debut, or another free theme
- Why: Validate your concept without upfront costs. Free themes are now sophisticated enough to scale with you.
Growing ($10K-$100K/month)
- Recommendation: Consider premium themes (Impact, Focal, Prestige, Impulse)
- Why: Premium themes offer conversion optimization features and support that can justify their cost through increased sales.
Scaling ($100K+ month)
- Recommendation: Premium themes with potential for custom development
- Why: At this stage, even small conversion rate improvements have significant revenue impact. Invest in optimization.
Enterprise ($1M+/month)
- Recommendation: Custom theme development or heavily modified premium themes
- Why: Your unique requirements and brand position warrant a tailored solution.
Step 3: Evaluate Performance
Before committing to any theme:
- Check demo store speed using Google PageSpeed Insights
- Test mobile responsiveness thoroughly
- Review Core Web Vitals scores
- Verify it's built on Shopify Online Store 2.0
Step 4: Consider Long-Term Costs
Theme cost is just the beginning. Factor in:
- Customization expenses (developer fees)
- App integrations needed (may vary by theme)
- Ongoing maintenance requirements
- Learning curve for you and your team
🚀 Beyond Theme Selection: What Really Matters
This analysis reveals what successful stores have in common, but remember: the theme is just the foundation. The brands in this study succeed because of:
1. Product-Market Fit
No theme can save a product people don't want. Perfect your offer first.
2. Visual Content Quality
Professional product photography and videography outweigh theme choice in impact on conversions. Invest heavily here.
3. Site Speed Optimization
Even the fastest theme needs proper optimization: compressed images, minimal apps, clean code.
4. Strategic Marketing
The best-designed store with zero traffic generates zero revenue. Budget accordingly for customer acquisition.
5. Customer Experience
Fast shipping, responsive support, easy returns—these operational elements matter more than your header design.
6. Continuous Testing
Successful stores constantly test and optimize. Your initial theme choice is just your starting point.
đź“– About This Analysis
This analysis is based on the top 1,000 most successful e-commerce brands from our proprietary database at BrandSearch. Our ranking methodology considers:
- Monthly website traffic (visits)
- Estimated revenue (calculated using industry-standard conversion rates and AOV benchmarks)
- Active advertising spend and marketing presence
- Brand authority and market position
- Overall business performance indicators
Each brand in our analysis represents a proven, successful e-commerce operation generating substantial revenue. The theme choices of these brands offer valuable insights for store owners looking to select a Shopify theme that can scale with their business.
Data Transparency
Methodology Notes:
- Data Collection Period: October 2025
- Total Brands Analyzed: 1,000
- Brands with Identified Themes: 968 (96.8%)
- Custom/Unidentified Themes: 32 (3.2%)
- Average Traffic per Brand: 407,533 monthly visits
- Theme Detection: Shopify Detector + Manual Verification
Important Context: Some highly successful brands use custom-built themes or heavily modified versions that cannot be identified as standard Shopify themes. The presence of a brand in the "unidentified" category doesn't diminish their success—in fact, many of the most successful brands invest in custom theme development tailored to their specific needs. This often indicates they've outgrown off-the-shelf solutions, which is a milestone many aspiring store owners can work toward.
🔍 Final Thoughts
Choosing a Shopify theme is important, but it's not make-or-break. This analysis proves that successful e-commerce stores use a wide variety of themes—what matters more is how you optimize and leverage your chosen theme.
The most important decisions you'll make are about:
- Product selection and quality
- Pricing strategy
- Marketing approach
- Customer experience
- Brand positioning
Your theme should support these decisions, not drive them.
Start with a theme that matches your current needs and budget, then focus relentlessly on the fundamentals that actually drive e-commerce success. As you grow, you can always upgrade, customize, or even build a custom solution.
The brands in this analysis didn't become successful because of their theme—they became successful and then chose themes that supported their growth. You can follow the same path.
Need help analyzing which theme is right for your specific business? Visit BrandSearch to explore more data on successful e-commerce brands and their strategies.
